The ABA and the Fast Break for Reading Program

American Basketball Association pic
American Basketball Association

As the president and CEO of Elite Financial Group, LLC, located in Newport Beach, California, George Argyros, Jr., leads a team that provides a complete range financial products and services in the insurance industry. Involved in his Southern California community, George Argyros, Jr., previously served as chairman of the board for the American Basketball Association’s (ABA) Long Beach Jam.

The ABA is a semiprofessional basketball league founded in 1999. The organization encourages its teams to contribute to their local communities by participating in programs like Fast Break for Reading, a literacy initiative sponsored by the International Reading Association (IRA).

The Fast Break for Reading program encourages students to read for a minimum of ten minutes each day by offering them unique incentives to do so. The program partners with several ABA teams to provide students who achieve their reading goals with game tickets, participation awards, and certificates from the ABA and the IRA.

Fast Break for Reading is a nationwide program that takes place over the course of four months. The goal of the program is for students to complete a total of 4 million minutes of reading. In its first year, Fast Break for Reading reached and exceeded its aim for 1 million total minutes of reading when participants logged 2.1 million minutes.